Peter Rychlik - Brand Identity

Light Force Productions

client work

Light Force Productions is an entertainment and mentorship company focused on performance arts in the Nightlife and Entertainment Sector. They came to me to give their branding a huge lift. Initially, they wanted "Gold and Violet, Melty Rainbow Graffiti with Glitter" as their description for their art direction. Which is what the concept on the top left came out as, and they -loved- it. They were blown away that I could take all their abstract ideas and put them into a cohesive and vivid form. They were all ready to sign off on this...however...their marketing team came back and said that design was a no-go. I asked why, and it's because they had recently wanted to start targeting corporate and professional events as well.

It's worth noting I created this graffiti lettering from scratch. This was NOT a font.

They felt that the graffiti effect was not professional enough. During the qualifying questions and initial intake round, this had never come up, however as a returning client, I decided to help them out and go back to the drawing board.

The sharper, more edgy, futuristic branding is what came out the other side. The final concept has two swoops, to represent the formation of poi spinning called "the anti-spin" which is a shape created during this performance art, which is at the center of their brand. There are a couple of variations of this concept such as the curvy-blade-like touches, as abstractions to represent this motion as well, but the client opted for the gentler swoops in the end.

Previous Concept

Rough Candidate

Refined Candidate

Rough Candidate

Their mentorship division

Rough Candidate

Final Concept - Full Word Mark

Final Concept

Nightshade - DJ Logo Design

client work

DJ logo made for EDM Producer, "Nightshade" who specializes in glitchy, psytrance-meets-glitch hop bass music. Initially, I went for the more traditional, red and cyan stereoscopic glitchy colours, as I felt that added a lot of contrast and went along with the electronic and tech vibe, but the client asked to change it to something a little more organic, so we ended up going the purple and green route, and we had changed up the placement of the Nightshade flowers seen in the logo.

Final Concept - Grayscale (for event posters)

Final Concept - Black Background

Final Concept - White

Original Concept Candidates

Claws & Paws - Mobile Pet Grooming

Client Work

This client came to me off of Instagram! Upon stumbling across my profile, Logan fell in love with my work and hit me up in the DM's. We quickly jumped on a call and a new Logo concept was quickly hashed out and born! I got to work creating her vision that she could apply to her new business, poste-haste!

These colour schemes were a bit different for me to work in, but very much exciting and left the final result satisfying. She also came to me with an entry level budget and we created a business card as well.

Below is the result!

Full Logotype w/ Subheading

Logomark

Business Card - Back

Business Card - Front

Although not a full-fledged brand guide, we did manage to fit a quick-reference colour chart for future use within the budget.

Alternative Colour Concept

Alt. Color Concept - Logomark

B & W - Logotype

B & W - Logomark

Hair by Cara Sloat
Client Work

This logo design came to me during a design work giveaway I had held to drum up some business. The winner was Cara Sloat, a local St. Albert Hairstylist.

I wanted to capture her multidimensional use of colour, with gentle and calming, loosely-based 'earth tones' while keeping the feel overall feminine and encapsulating the industry.

Here is the result of that process.

Logo Mark - Full Colour

Logotype - Full Colour

Black Logomark

White Logomark

Business Card - Back

Business Card - Front

Kimomentum Fitness
Client Work

Here is the showcase of a logo project I created for a client that ran a personal training business. He came to me with an entry-level budget and asked for logo design, and business cards. We also developed a website (which will be linked below)

He wanted something energetic, yet-mature, and something vivid yet rich and alluring. So I explored some broad concepts with colour first, before entering overall design. We went for a design aesthetic that communicated motion and dynamism.

Kimomentum is so much more than personal training, so we needed to capture that essence in a simple, yet striking and visual way.

Logotype - Dark

Full Logotype

Full Logo Mark w/ Dropshadow

WebClip

Full Logotype - Orange Only

Business Card - Front

Business Card - Back

Alternative Concept - Full Color

Alternative Concept - White

Alt Concept - White Logomark

LEGO Rebrand Concept

LEGO Rebrand Concept I did in school for Corporate Design class. We had to take an existing corporate identity, and transform it, and rationalize why. I decided to rebrand LEGO, and the reason for that was, I discovered that the largest demographic of purchases of LEGO came from 29-45 year olds, who grew up playing with it! Thing is, these people were buying it mostly for their children, but since this was also the largest group of purchasers, why not market towards them as well? So I created a brand to speak more towards that demographic, rather than market directly towards children, while still retaining a playful look that would also appeal to kids. LEGO has plenty of interesting products targeted towards adult and millennial aged buyers, who would be interested in these products, but have no awareness of them.

In the ad campaigns, I also feature products such as LEGO ART and the real world collections of actual landmarks, in an effort to further appeal to a more grown up audience. The colours of the brand were made to appear more mature, rather than the hyper-saturated hues that appeal to children. I also mocked up a redo of the website to create a more user-friendly feel, that was easier and faster to navigate and make a purchase, while increasing interactivity.

Final Logo

Logo - Black on White

Logo - White on Black

Icon Alternate

Icon Alternate - White

Functional Lego Block USB Key Business Card for Executives

USB Key Business Card Orthographic View

Social Media Ad Campaign Mockup

SM AD Campaign Mockup

Social Media Ad Campaign

Train Ad

Bus Stop Ad

Mall Deployment

LEGO Ad

Subway Ad Deployment

Item Purchase Page Concept

Discover Page Concept - Clickable Tiles

Home Page Concept

Brand Usage Guide

Brand Guide Page 2-3

Brand Usage Guide Page 4-5

Brand Usage Guide Page 6

A 3D intro graphic hero image concept

Social Media Deployment Concept

Ad Deployment

Ad Deployment 2

Sinclair Auto Repair

Sinclair Auto Repair is a mechanic shop here in St. Albert, AB, Canada -- They have been in business for over 40 years, serving the local St. Albert and Greater Edmonton Region. Their current branding is non-existent, so I took it upon myself to create a brand identity from top-to-bottom, complete with print and digital media ad campaigns, and even designing a mobile app! That way, users are always reminded of the brand on their phones, and increase the ease-of-access, by being able to book service times in, without having to get on the phone, and do so at one's leisure, and keep a record of their quotes from shop inspections, so they can come back to them and fulfill them at their convenience. I went for a retro vibe with their logo and color palette, to create something that would have that universal appeal across demographics and be easy to identify amidst the sea of "racing" and "high performance" styled branding as is typical in the automotive space.

I illustrated the cars in the print ads as well, using adobe illustrator -- the typography for the logo wasn't a font either, it was hand drawn lettering, that was straightened out using grids in Adobe Illustrator.

Final Logo Concept

FB/Insta Ad Carousel

FB/Insta Ad Carousel 2

FB Business Page Cover Photo

FB Biz Page Cover Photo 2

Mobile App At-A-Glance

Schedule A Service

Dark Mode

Home Screen

Account

Quotes

Points

Settings

Login

A-Stand Ad

A-Stand Mockup

Billboard Ad + Mockup

Bus Stop Ad Mockup

Semi Truck Ad

Semi Truck Ad Mockup

Print Ad - Brand Intro

Bus Stop Ad - Orange

Bus Stop Ad - Blue

Print Ad - CTA

Legal Envelope

Letterhead

Business Card

Business Card Back

Stationary Mockup

The Genesis Block Real Estate Redevelopment

The Genesis Block was a brand identity design that I created for a redevelopment of the London Building in Vancouver, BC. It's a historic building located in the heart of downtown Vancouver on Pender Street. The commercial developer wants to see a fully fledged concept, from logo to presentation folder, displaying floor plans and advertising campaigns. I went with something that spoke abstractly to the area that it was from -- Vancouver being a coastal location and the London Building being one of the first high rises in Vancouver, it's only minutes away from the ocean, so a seafoam teal, and a blue to teal gradient colour scheme as accents, spoke to the oceanic location. It's also a colour that evokes freshness, vibrancy, and independence, something that speaks to values of our target demographic of well-heeled young urban professionals. The brand signals a fresh start, for a storied and historically rich location, and that's the feeling it wants investors to feel.